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Google Me, Baby

Everyone Googles. They were doing it before Merriam-Webster made it an official verb in 2006, with its addition to the dictionary. You can bet you'll be Googled when applying for a job, bidding for a...

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Hot Off the Digital Press: www.springcreekgroup.com goes live

If you're reading this post, you probably have noticed there's something different about the Spring Creek Group site. Perhaps the fact that you can see all recent Spring Creek Twitter feeds-- not to...

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Strange Craziness Looming at SCG Headquarters

First, the stars align in such a way that allows for two consecutive months to contain Friday the 13th. Next, two airplanes align to create this-- --outside of the SCG Global World Headquarters. As we...

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Everybody's Heard About the Word (of Mouth)

Word-of-mouth has been one of the strongest driving forces in the marketing world since- well, since there has been a marketing world. Create a happy customer or user experience and that person tells...

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Spring Creek Group Rocks #Twtrcon

Spring Creek Group made it down to Twtrcon and the 140smiles launch party in San Francisco this weekend, had a great time, and participated in a ton of great discussions and presentations.  For those...

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100 Million People Taking Facebook on the Road

We've all seen the stats that texting while driving has similar effects to your vehicular dexterity as downing a case of Kokanee (a nod to our Canadian friends up the road).   But maybe we're not...

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Bake (AKA Embed) Your Tweets and Eat Them Too

Last week, Twitter released a new “hack” feature (http://media.twitter.com/blackbird-pie/) that allows tweets to be embedded in websites, blog posts, and so forth using html. No more screen grabs, no...

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Going Mobile 101

It's not enough to have great print or TV ads these days, hence the reason I have a job and am able to write this blog. It's not even enough to have great print, TV, and social these days. In a time...

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The Rise (and Potential Fall?) of King James

Unless you have been living under a rock for about the last 6 months, you have probably heard about the circus that followed Lebron James’ announcement that he would “be taking his talents to South...

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We're Hiring!

We're currently hiring for two director-level positions within our Seattle office- Senior Director of Communities and Campaigns, and Director, Social Media Creative Content and Digital Campaigns.To...

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